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Making marketing smarter and more productive through better data, use of technology & AI adoption.
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XAI vs XAI: Both AI Acronyms Explained
Learning about AI can be so confusing once you realize there are multiple acronyms to describe the same thing. And in some cases there is one acronym that means TWO totally separate ideas in AI, such as XAI! The good news is that you can understand a lot of them with relatively simple explanations and…
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AI Chat Prompting: Using Copilot to Level Up in Excel
Generative AI chats (like Copilot, ChatGPT) make Excel more powerful than ever by removing the time spent searching how-to documentation. Excel is arguably the top marketing technology tool (a remarkable feat given it’s not a marketing technology tool), but using it incorrectly wastes valuable time. Excel is used so heavily by marketers to the point…
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Criminal Mistakes Marketers Make with AI in 2025 (And How to Avoid Them)
If the average employee saves 2.5 hours a day using AI it’s criminal for marketing leaders to make basic AI mistakes. AI can save marketers time and money, but mistakes can cost more, waste time AND severely damage team morale. Note: This post is for marketing teams at least dabbling in AI. If AI is…
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Email Personalization: Dynamic Content vs AI
Personalized emails are 26% more likely to be opened and in the age of AI it’s no longer enough to insert first names via dynamic content rules. Not only does AI email personalization lead to increased ROI, but it will also free marketers from hours of discussion on whether to send emails on Tuesday or…
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Why Social Media is Preventing B2B Marketers From Using AI
For average small and medium B2B businesses social media is generally a waste of time (and always has been), but the difference now is it’s stealing valuable time to prepare for and invest in AI. Zooming out to look at website traffic sources will typically reveal social media to be near the bottom. If you…
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How Marketers Can Stop Wasting Time on AI (and Start Using it!)
By now, most marketing teams will have an executive-driven edict to “just do it with AI” across campaigns and events. The frustration is real. How do you do something with AI when that’s largely impossible, and even if it weren’t, where do you start among the ever-growing marketing technology stack and all the noise? The…
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AI Acronyms and Concepts Every Marketer Should Know: GEO, AIO, AI
Gartner predicts that website traffic from search engines will decrease 25% by 2026 as people turn to AI chat for answers. Look, Google is more annoying than ever in 2025 and users of the internet are open to better ways. AI chatbots have opened this door and it’s imperative for marketers to understand the new…
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Escaping Personalized Content: The Wrong Message at the Wrong Place at the Wrong Time
Walking through Goodwill one day I saw a stack of albums with “French wedding songs from the 1800s” tossed on top. AHHH I wanted to buy immediately, but our move to NYC meant getting rid of frivolities like my record player. The joy of discovering new music only happens in serendipitous occasions now, because Spotify…