Marketing teams are heavy users of technology yet traditionally are not technical people. As we enter the dawn of AI it’s critical for this to change and this website is a call to action for all marketers to be technologically adept or get left behind.
After working in marketing for 15 years I’ve watched team after team do manual work in the face of ever advancing technology – and AI is the tipping point. There’s often so little understanding that calls to “just do it with AI” are a resounding frustration and source of even more wasted time.
While I don’t think in most cases you can “just do it with AI,” there is a lot you can do and it’s wise to be educated and prepared for a future in marketing with AI capability.
On this website I’ll review AI capabilities in popular martech platforms and provide frameworks for teams and individuals to understand the path forward.