Category: Automation

  • Criminal Mistakes Marketers Make with AI in 2025 (And How to Avoid Them)

    If the average employee saves 2.5 hours a day using AI it’s criminal for marketing leaders to make basic AI mistakes. AI can save marketers time and money, but mistakes can cost more, waste time AND severely damage team morale. Note: This post is for marketing teams at least dabbling in AI. If AI is…

  • Email Personalization: Dynamic Content vs AI

    Personalized emails are 26% more likely to be opened and in the age of AI it’s no longer enough to insert first names via dynamic content rules. Not only does AI email personalization lead to increased ROI, but it will also free marketers from hours of discussion on whether to send emails on Tuesday or…