Category: Marketing Technology

  • AI Chat Prompting: Using Copilot to Level Up in Excel

    Generative AI chats (like Copilot, ChatGPT) make Excel more powerful than ever by removing the time spent searching how-to documentation. Excel is arguably the top marketing technology tool (a remarkable feat given it’s not a marketing technology tool), but using it incorrectly wastes valuable time. Excel is used so heavily by marketers to the point…

  • Criminal Mistakes Marketers Make with AI in 2025 (And How to Avoid Them)

    If the average employee saves 2.5 hours a day using AI it’s criminal for marketing leaders to make basic AI mistakes. AI can save marketers time and money, but mistakes can cost more, waste time AND severely damage team morale. Note: This post is for marketing teams at least dabbling in AI. If AI is…

  • Email Personalization: Dynamic Content vs AI

    Personalized emails are 26% more likely to be opened and in the age of AI it’s no longer enough to insert first names via dynamic content rules. Not only does AI email personalization lead to increased ROI, but it will also free marketers from hours of discussion on whether to send emails on Tuesday or…

  • How Marketers Can Stop Wasting Time on AI (and Start Using it!)

    By now, most marketing teams will have an executive-driven edict to “just do it with AI” across campaigns and events. The frustration is real. How do you do something with AI when that’s largely impossible, and even if it weren’t, where do you start among the ever-growing marketing technology stack and all the noise? The…